Sisters of the Valley set Southern California dispensary tour for June

By AI, Created 7:06 PM UTC, June 03, 2026, /AGP/ – Sisters of the Valley will send two members on a five-day tour across Los Angeles and Orange counties from June 13-17 to promote its new Matriarchy Cards collectible series and reconnect with dispensary customers. The trip comes as the California-based Sisterhood expands its flower sales through Catalyst, Traditional and partner retail locations.

Why it matters: - The tour gives Sisters of the Valley a direct way to introduce a new collectible product to dispensary shoppers while strengthening ties with budtenders and customers. - The rollout supports the company’s broader California retail expansion after launching flower through Catalyst, Traditional and partner dispensaries. - The Matriarchy Cards are designed as an educational product, tying the brand’s retail presence to its history-and-culture mission.

What happened: - Sisters of the Valley is sending Camilla and Hilda on a five-day Southern California dispensary tour from June 13 to June 17. - The tour covers 14 dispensaries in Los Angeles and Orange counties. - The stops include Catalyst locations, Traditional Dispensary Downtown L.A., OC3 Santa Ana and Planet Catalyst. - The Sisters will meet customers, discuss the Matriarchy Cards, answer questions about the Sisterhood and offer merchandise.

The details: - The Matriarchy Cards are a collectible educational series focused on influential women, female-led societies, goddesses and community traditions overlooked in mainstream history. - Customers receive one card with each Sisters of the Valley product purchase. - A new 13-card deck is scheduled for release every four months. - The tour schedule starts Saturday, June 13, with three stops: Catalyst Dispensary Pomona, Catalyst Dispensary El Monte and Catalyst Dispensary Lynwood. - Sunday, June 14, includes Catalyst Mid-Wilshire, Catalyst Dispensary Bellflower and Catalyst Dispensary Normandie. - Monday, June 15, includes Traditional Dispensary Downtown L.A., Catalyst Dispensary Florence and Catalyst Dispensary Hawthorne. - Tuesday, June 16, includes Catalyst Stanton, OC3 Santa Ana and Planet Catalyst. - Wednesday, June 17, ends with Catalyst DTLB and Catalyst Cherry. - At each location, customers can learn about the Matriarchy Cards program, discuss the featured historical women and cultures and meet the Sisters in person. - After the tour, the Sisters will travel to Mendota to join others from the Merced County farm for the first blessing of the season’s crop. - The crop blessing is part of the Sisterhood’s moon-cycle cultivation traditions.

Between the lines: - The Southern California tour blends retail promotion with the group’s identity work, using in-person stops to reinforce the Sisterhood’s message around women, sustainable agriculture and community. - The card series also broadens the brand beyond product sales by adding a collectible and educational layer that can keep customers engaged between purchases. - The timing suggests Sisters of the Valley is using the dispensary rollout to create momentum for both the flower line and the new card program.

What’s next: - Sisters of the Valley is expected to continue placing the Matriarchy Cards into its dispensary network as the new deck arrives in stores. - The Sisterhood will move from the tour to the Mendota crop blessing, signaling the start of the season’s cultivation cycle. - The company’s California dispensary presence will likely remain a key channel for its psychotropic products, while CBD products, mushroom coffee and merchandise continue to be distributed internationally.

The bottom line: - Sisters of the Valley is pairing a retail roadshow with a culture-driven collectible launch to deepen customer engagement across Southern California.